Deltina Hay

The need to optimize for mobile is crystal clear today, but many publishers look only at aspects of mobile readiness such as websites, mobile apps, and mobile advertising. What about the other tools required for an effective online marketing toolbox? To make sure you have entirely optimized for mobile, you need to go beyond the obvious. When you take the time to set up a new online marketing tool, you don’t wan

Is this an exciting time to be developing mobile apps? Short answer: Yes. With tons of tools already available — and more springing up all the time — there seems to be a solution for any mobile app developer out there (experienced and novices alike). In this article, we look at 10 solutions for building cross-platform mobile apps. They were chosen for their varied levels of complexity, price, features and documentation. I’ve tested each of them.

Yesterday we discussed some of the choices you have when it comes to creating your mobile website. Regardless of the solution you choose, there are some best practices that should be applied to all mobile websites. Here are 10 important tips to get your mobile site off to a roaring start.

There is a lot of advice floating around about what is the best mobile website solution. I don’t believe any solution is the best. I think it depends on individual needs. Luckily, there are solutions available today for almost all of us. But none of that tells you how to create your mobile website, or what your options are. Luckily, you have a host of solutions available to get your Web presence mobile-ready, with many of them taking very little time, effort, or money to implement.

We sometime don’t appreciate how fast things are moving, but the mobile Web is exploding. In celebration of the release of my new book, The Bootstrapper’s Guide to the Mobile Web, I offer you this mobile Web infographic to use as your guide to preparing for these sweeping changes, whether you’re an online marketer, publisher or a one of the users of 5.6 billion mobile phones worldwide

It can be a challenge convincing clients to add new strategies to their existing Web presence. In a perfect world, a client would simply say, "You’re the expert. You know what’s best. Do whatever needs to be done to make it happen!" But, unfortunately, it just doesn’t work like that. Granted, we shouldn’t expect smart business managers to implement every new thing just because we tell them it’s a good idea. That wouldn’t be cost effective. But what if you know in your gut that the future of a

The mobile Web isn’t about using the same old Internet via smaller screens. The mobile Web is about people changing the ways they use the Internet, and about the new tools that are emerging as a result of the changes.

Before creating a mobile website just because it’s a new world and you need to, pull back and plan for a mobile website that meets your customer’s needs, fulfills your business objectives, and integrates the features you need now and in the future. Here are some guidelines to help you plan a successful mobile website...

Many of you may be thinking, My website displays fine in mobile browsers, even if it is a little small. Just having a mini version of your existing website is not going to cut it. You need a mobile version of your website that addresses all of the following issues...

Mobile device users don’t typically “surf” the Internet using mobile devices. Their motives tend to be more intentional and action-based. They usually know what it is they are looking for and are more likely to act once they find it. Consumers use mobile search mostly to access local information, stay informed, buy products, and download music and video.