The Bootstrapper's Guide to the New Search Optimization: Mastering the New Rules of Organic Search Using Relevancy, Context, and Semantics by Deltina Hay. Published as a Web App by Quill Driver Books.

Anyone can easily and efficiently learn how to drive users to their website with the use of this handy guide to both traditional and nontraditional search engine optimization (SEO). Social search, real-time search, semantic search, blog and RSS feed search, mobile engine and app search, and other search types need to be considered in order to optimize maximum exposure on the internet today. This book teaches how to prepare website content for semantic search engines, how search engines and socia

The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. Published by Quill Driver Books

Today it is not enough to have a business email address and website. While content still matters, it is only part of the equation. It takes the power of social media to revolutionize your business and leverage it for success by interacting, sharing, and collaborating in the Social Web. (p. 21) How do you harness this force in the Social Web without completely wasting your time? In this major revision of her previous book, entitled A Survival Guide to Social Media and Web 2.0 Optimization...

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web: Deltina Hay: 9780981744384: Amazon.com: Books

I purchased this book to learn more about the various aspects of social media and Web 2.0, how to implement these tools in order to benefit my business, and the implementation of Wordpress as a CMS. I'm familiar with building and the hosting of basic websites, but needed to understand how people were leveraging technology to collaborate and share information. I finished reading the entire book last night, btw. The author's writing style is relaxed but informative and well-suited for the material