Deltina Hay

If you are anything like me, you keep a sharp eye on emerging technologies with the potential to improve your learner experience. And virtual reality learning has been on my radar for quite a while. So, when I was given the opportunity to experience the LearnBrite VR Scenario platform first hand, I jumped on it! In this post, I provide an overview of building a virtual reality learning experience with LearnBrite, and share some thoughts on the process from a traditional e-learning perspective.

Elearning is one of the fastest growing industries worldwide. For publishers, this is a unique opportunity to find additional revenue streams, increase readership, and breathe new life into existing, and back, titles. Tapping into the elearning market can be an effective way to reach and retain that growing audience. If you have the right content, this well-kept secret can open possibilities most of your competitors haven’t even considered. Navigating the elearning landscape can seem like you’re in alien territory at first. But don’t let industry jargon like SCORM and LMS scare you off. You don’t need to become an elearning expert to take advantage of this booming industry. In this article, we focus on two areas in the elearning landscape that can benefit publishers the most: Elearning software Learning Management Systems

Elearning isn’t just for educators and trainers anymore. Solutions like elearning marketplaces and software have become important tools for thought leaders, authors, and entrepreneurs seeking new revenue streams and increased exposure. Navigating the elearning landscape can seem a bit intimidating at first. Industry jargon like LMS and SCORM can make you feel like you’re in alien territory. But you don’t need to become an elearning expert to take advantage of this booming industry.

There is a reason why WordPress powers nearly a quarter of the websites online today. WordPress is easy to use yet powerful enough to manage the largest websites. It is this ease of use, however, that makes too many WordPress websites less successful than they could be. I am a big supporter of do-it-yourself website building. But it pains me to see so much work go into a website only to have the creators’ efforts go unrewarded because important elements of a healthy and successful website are o

The need to optimize for mobile is crystal clear today, but many publishers look only at aspects of mobile readiness such as websites, mobile apps, and mobile advertising. What about the other tools required for an effective online marketing toolbox? To make sure you have entirely optimized for mobile, you need to go beyond the obvious. When you take the time to set up a new online marketing tool, you don’t wan

With Facebook continuing to tighten its grip on the reach of promotional updates, and other social media platforms sure to follow suit; it is time to be realistic about whether your social media marketing strategy can survive without including at least some social advertising. Digital ad spending surpassed print ad spending in 2013, and is projected to top $100 billion by 2018. And social ads continue to outperform display ads in click through and conversion rates every year.

As the new year begins, major social media networks are, or soon will be, providing some new and some different options. For best results, keep the changes described below in your mind while you develop social media marketing campaigns. Facebook “reach”—in other words, how many of your page’s fans actually see a given update—is determined by the Facebook feed algorithm, which takes into account a number of factors meant to improve a user’s experience on the social network. (To keep up with spec

In my opinion, if geek is the new sexy, the guys who work on identity authentication protocols are studs. Unfortunately, the only time we hear anything about identity authentication is when our Internet or “digital” security is threatened. Case in point: Heartbleed. And even then, the media seldom turn to the real geeks in the trenches. They tend to cover the more futuristic solutions like eyeball scanners. But what is happening right now on this front? Is there anything we – as average digita

Are you tired of reading more “new” tips about the same old social media tools? Me too. So here are some of my favorite underrated online tools that can drive traffic to your Web- site and improve book discoverability. Quora is a crowd-sourced Q&A site that has recently gained a lot of popularity. The idea behind Quora is that members post questions; other members answer those questions, and members then vote on the answers. If a member’s answer is voted up, the member earns a certain number

Are you as frustrated as I am with the ongoing trend of overgeneralized social media marketing advice? Admittedly, I can get sucked into reading those articles just as easily as the next guy. I can also start freaking out, thinking I am doing it all wrong and should just stop marketing altogether. Then I do a reality check by asking myself: Does this social media “advice” really apply to my business, my goals, or my target audience? Social media marketing may be out of its infancy; but it is still learning to walk. Luckily, the tools have been in use long enough for marketers to get a general f

Here are ten digital marketing tactics to help you jumpstart your online marketing for the new year. Some of these tactics were hammered into your brain throughout 2013—and for good reason. Google Authorship, Rich Snippets, and Mobile Marketing should already be staples in your online strategy. But this group includes tactics that even seasoned marketers will want to know about and implement in the coming year.

“Sure, getting discovered [or getting exposure] is great, but how many sales were generated as a result?” That’s the question people consistently asked during my two sessions at IBPA’s 2013 Publishing University, even though the session topics were quite different. One session was about improving a book’s online discoverability using search optimization techniques, and the other was about increasing a book’s online exposure using content marketing tactics.

Is this an exciting time to be developing mobile apps? Short answer: Yes. With tons of tools already available — and more springing up all the time — there seems to be a solution for any mobile app developer out there (experienced and novices alike). In this article, we look at 10 solutions for building cross-platform mobile apps. They were chosen for their varied levels of complexity, price, features and documentation. I’ve tested each of them.

You followed the advice of the experts and created a YouTube channel. You even produced and uploaded some videos. Now you watch the numbers grow as YouTubers view your videos and subscribe to your channel. But what do numbers matter to your business if they don’t convert to sales or leads? YouTube visitors tend to convert and click deeper into websites than visitors from other social sites. Are you taking full advantage of this motivated audience?

Yesterday we discussed some of the choices you have when it comes to creating your mobile website. Regardless of the solution you choose, there are some best practices that should be applied to all mobile websites. Here are 10 important tips to get your mobile site off to a roaring start.

There is a lot of advice floating around about what is the best mobile website solution. I don’t believe any solution is the best. I think it depends on individual needs. Luckily, there are solutions available today for almost all of us. But none of that tells you how to create your mobile website, or what your options are. Luckily, you have a host of solutions available to get your Web presence mobile-ready, with many of them taking very little time, effort, or money to implement.

It can be a challenge convincing clients to add new strategies to their existing Web presence. In a perfect world, a client would simply say, "You’re the expert. You know what’s best. Do whatever needs to be done to make it happen!" But, unfortunately, it just doesn’t work like that. Granted, we shouldn’t expect smart business managers to implement every new thing just because we tell them it’s a good idea. That wouldn’t be cost effective. But what if you know in your gut that the future of a

We sometime don’t appreciate how fast things are moving, but the mobile Web is exploding. In celebration of the release of my new book, The Bootstrapper’s Guide to the Mobile Web, I offer you this mobile Web infographic to use as your guide to preparing for these sweeping changes, whether you’re an online marketer, publisher or a one of the users of 5.6 billion mobile phones worldwide

The mobile Web isn’t about using the same old Internet via smaller screens. The mobile Web is about people changing the ways they use the Internet, and about the new tools that are emerging as a result of the changes.

Before creating a mobile website just because it’s a new world and you need to, pull back and plan for a mobile website that meets your customer’s needs, fulfills your business objectives, and integrates the features you need now and in the future. Here are some guidelines to help you plan a successful mobile website...