Virtual Reality Learning: Ready for Prime Time?

If you are anything like me, you keep a sharp eye on emerging technologies with the potential to improve your learner experience. And virtual reality learning has been on my radar for quite a while. So, when I was given the opportunity to experience the LearnBrite VR Scenario platform first hand, I jumped on it! In this post, I provide an overview of building a virtual reality learning experience with LearnBrite, and share some thoughts on the process from a traditional e-learning perspective.

Learning Management Systems for Publishers

Elearning is one of the fastest growing industries worldwide. For publishers, this is a unique opportunity to find additional revenue streams, increase readership, and breathe new life into existing, and back, titles. Tapping into the elearning market can be an effective way to reach and retain that growing audience. If you have the right content, this well-kept secret can open possibilities most of your competitors haven’t even considered. Navigating the elearning landscape can seem like you’re in alien territory at first. But don’t let industry jargon like SCORM and LMS scare you off. You don’t need to become an elearning expert to take advantage of this booming industry. In this article, we focus on two areas in the elearning landscape that can benefit publishers the most: Elearning software Learning Management Systems

Elearning Marketplaces and Software for Authors

Elearning isn’t just for educators and trainers anymore. Solutions like elearning marketplaces and software have become important tools for thought leaders, authors, and entrepreneurs seeking new revenue streams and increased exposure. Navigating the elearning landscape can seem a bit intimidating at first. Industry jargon like LMS and SCORM can make you feel like you’re in alien territory. But you don’t need to become an elearning expert to take advantage of this booming industry.

What Your WordPress Website May be Missing

There is a reason why WordPress powers nearly a quarter of the websites online today. WordPress is easy to use yet powerful enough to manage the largest websites. It is this ease of use, however, that makes too many WordPress websites less successful than they could be. I am a big supporter of do-it-yourself website building. But it pains me to see so much work go into a website only to have the creators’ efforts go unrewarded because important elements of a healthy and successful website are o

A Practical Guide to Social Advertising

With Facebook continuing to tighten its grip on the reach of promotional updates, and other social media platforms sure to follow suit; it is time to be realistic about whether your social media marketing strategy can survive without including at least some social advertising. Digital ad spending surpassed print ad spending in 2013, and is projected to top $100 billion by 2018. And social ads continue to outperform display ads in click through and conversion rates every year.

Changes in Social Marketing - Independent

As the new year begins, major social media networks are, or soon will be, providing some new and some different options. For best results, keep the changes described below in your mind while you develop social media marketing campaigns. Facebook “reach”—in other words, how many of your page’s fans actually see a given update—is determined by the Facebook feed algorithm, which takes into account a number of factors meant to improve a user’s experience on the social network. (To keep up with spec

Putting the Sexy Back in Identity Authentication

In my opinion, if geek is the new sexy, the guys who work on identity authentication protocols are studs. Unfortunately, the only time we hear anything about identity authentication is when our Internet or “digital” security is threatened. Case in point: Heartbleed. And even then, the media seldom turn to the real geeks in the trenches. They tend to cover the more futuristic solutions like eyeball scanners. But what is happening right now on this front? Is there anything we – as average digita

Underrated Tools for Driving Traffic and Improving Discoverability - Independent

Are you tired of reading more “new” tips about the same old social media tools? Me too. So here are some of my favorite underrated online tools that can drive traffic to your Web- site and improve book discoverability. Quora is a crowd-sourced Q&A site that has recently gained a lot of popularity. The idea behind Quora is that members post questions; other members answer those questions, and members then vote on the answers. If a member’s answer is voted up, the member earns a certain number

Mind your own social media business!

Are you as frustrated as I am with the ongoing trend of overgeneralized social media marketing advice? Admittedly, I can get sucked into reading those articles just as easily as the next guy. I can also start freaking out, thinking I am doing it all wrong and should just stop marketing altogether. Then I do a reality check by asking myself: Does this social media “advice” really apply to my business, my goals, or my target audience? Social media marketing may be out of its infancy; but it is still learning to walk. Luckily, the tools have been in use long enough for marketers to get a general f

Keys to Conversion

“Sure, getting discovered [or getting exposure] is great, but how many sales were generated as a result?” That’s the question people consistently asked during my two sessions at IBPA’s 2013 Publishing University, even though the session topics were quite different. One session was about improving a book’s online discoverability using search optimization techniques, and the other was about increasing a book’s online exposure using content marketing tactics.

10 Solutions for Creating Cross-Platform Mobile Apps

Is this an exciting time to be developing mobile apps? Short answer: Yes. With tons of tools already available — and more springing up all the time — there seems to be a solution for any mobile app developer out there (experienced and novices alike). In this article, we look at 10 solutions for building cross-platform mobile apps. They were chosen for their varied levels of complexity, price, features and documentation. I’ve tested each of them.

5 ways to turn your YouTube views into sales and traffic

You followed the advice of the experts and created a YouTube channel. You even produced and uploaded some videos. Now you watch the numbers grow as YouTubers view your videos and subscribe to your channel. But what do numbers matter to your business if they don’t convert to sales or leads? YouTube visitors tend to convert and click deeper into websites than visitors from other social sites. Are you taking full advantage of this motivated audience?

Making sense of mobile website solutions

There is a lot of advice floating around about what is the best mobile website solution. I don’t believe any solution is the best. I think it depends on individual needs. Luckily, there are solutions available today for almost all of us. But none of that tells you how to create your mobile website, or what your options are. Luckily, you have a host of solutions available to get your Web presence mobile-ready, with many of them taking very little time, effort, or money to implement.

Helping Your Clients Build an Effective Mobile Strategy

It can be a challenge convincing clients to add new strategies to their existing Web presence. In a perfect world, a client would simply say, "You’re the expert. You know what’s best. Do whatever needs to be done to make it happen!" But, unfortunately, it just doesn’t work like that. Granted, we shouldn’t expect smart business managers to implement every new thing just because we tell them it’s a good idea. That wouldn’t be cost effective. But what if you know in your gut that the future of a
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